What clients tell us
“Everyone is busy, but no one owns the result.”
We set out who owns which result and make it visible, so work and accountability line up.
See how we worked on itAccountability Framework (ACCF)→Companies
For owners and managers who want the company to perform better by improving how it is managed.
See the whole pathManagement Development
Commercial Development
Featured · Case
“Everything still depends on me.”
Sector · size · city. One sentence on what the client is now able to do.
Read the caseTeams
For managers and HR leads who want their staff to build business and management skills together.
See the whole pathFeatured · Case
“Our people need skills the job now demands.”
Sector · size · city. One sentence on what the team is now able to do.
Read the caseProfessionals
For managers, owners and people building their careers who invest in their own development.
See the whole pathFeatured · Case
A Business 360 graduate
Role · sector. One sentence on what the participant is now able to do.
Read the caseCommunity
Business owners and professionals meeting, debating and growing together.
Business Community (ReLink)Business owners meeting to widen their network, compare notes on the market and find their next partner.Open
Professionals NetworkBusiness Debates, Business 360 alumni and info sessions: professionals who keep learning after the programme ends.Open Latest event
Business Debate Challenge
15 Aug 2026, Baghdad. 58 professionals argued real business cases in front of a panel of judges.
See the eventInsights
What we learn from the work, organised by the needs clients bring.
By need
Case
“We have an idea. Is it worth the investment?”
Sector · size · city. One sentence on what the client is now able to do.
Read the caseAbout
Who Business by Design is and how we work with you.
Who we areOur beliefs, our commitments and the team.Open
How we workHow a service is delivered, how you pay, and how the community grows.Open The way in
Your free initiation session
Tell us where your business stands. The first session is free.
Book your sessionFor owners and managers who want the company to perform better by improving how it is managed.
Featured · Case
“Everything still depends on me.”
Sector · size · city. One sentence on what the client is now able to do.
Read the caseFor managers and HR leads who want their staff to build business and management skills together.
See the whole pathFeatured · Case
“Our people need skills the job now demands.”
Sector · size · city. One sentence on what the team is now able to do.
Read the caseFor managers, owners and people building their careers who invest in their own development.
See the whole pathFeatured · Case
A Business 360 graduate
Role · sector. One sentence on what the participant is now able to do.
Read the caseBusiness owners and professionals meeting, debating and growing together.
Latest event
Business Debate Challenge
15 Aug 2026, Baghdad. 58 professionals argued real business cases in front of a panel of judges.
See the eventWhat we learn from the work, organised by the needs clients bring.
By need
Case
“We have an idea. Is it worth the investment?”
Sector · size · city. One sentence on what the client is now able to do.
Read the caseWho Business by Design is and how we work with you.
The way in
Your free initiation session
Tell us where your business stands. The first session is free.
Book your session
We develop how your business is managed, together with the people who run it, and we stay on as your long-term partner.
Three ways in, by who you are. Open one to see what it holds.
الشركاتCompanies For owners and managers who want the company to perform better by improving how it is managed.Open What companies come to us for
الكادرTeams For managers and HR leads who want their staff to build business and management skills together.Open What teams come to us for
الأفرادProfessionals For managers, owners and people building their careers who invest in their own development.Open What professionals come to us for
Six needs we hear most often. Pick the one that sounds like you.
We set out who owns which result and make it visible, so work and accountability line up.
See how we worked on itAccountability Framework (ACCF)→We build the structure and routines that let the business run without every decision passing through the owner.
See how we worked on itBusiness Foundation Development→We document how the work is done, so it can be taught, checked and repeated in a new place.
See how we worked on itProcedure and Service Development→We test the idea against the market and the numbers before you commit the money.
See how we worked on itFeasibility Study and Strategy→We build a marketing and sales plan you can measure, around the customers who return.
See how we worked on itMarketing and Sales Development→We design training around your team's real work, delivered as workshops for your staff.
See how we worked on itTeams programmes→What clients tell us
“Everyone is busy, but no one owns the result.”
We set out who owns which result and make it visible, so work and accountability line up.
See how we worked on itAccountability Framework (ACCF)→What clients tell us
“Everything still depends on me.”
We build the structure and routines that let the business run without every decision passing through the owner.
See how we worked on itBusiness Foundation Development→What clients tell us
“We want to grow or open a new branch, but nothing is written down.”
We document how the work is done, so it can be taught, checked and repeated in a new place.
See how we worked on itProcedure and Service Development→What clients tell us
“We have an idea. Is it worth the investment?”
We test the idea against the market and the numbers before you commit the money.
See how we worked on itFeasibility Study and Strategy→What clients tell us
“We spend on marketing and don't know what brings customers back.”
We build a marketing and sales plan you can measure, around the customers who return.
See how we worked on itMarketing and Sales Development→What clients tell us
“Our people need skills the job now demands.”
We design training around your team's real work, delivered as workshops for your staff.
See how we worked on itTeams programmes→Since 2021, across Iraq.
Source: BBD records, October 2026.
Business owners and professionals meeting, debating and growing together.

Business owners meeting to widen their network, compare notes on the market and find their next partner.
About ReLink
Business Debates, Business 360 alumni and info sessions: professionals who keep learning after the programme ends.
About the network58 professionals, 18 of them Business 360 alumni, argued real business cases in front of a panel of judges.
See the eventThe way in
In the initiation session we listen to where the business is, ask the questions that matter, and agree what to look at first.
Book your free initiation sessionAt our office or yours, in Arabic or English.