Business by Design العربية Contact us
Companies

For owners and managers who want the company to perform better by improving how it is managed.

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Featured · Case

“Everything still depends on me.”

Sector · size · city. One sentence on what the client is now able to do.

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Teams

For managers and HR leads who want their staff to build business and management skills together.

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Featured · Case

“Our people need skills the job now demands.”

Sector · size · city. One sentence on what the team is now able to do.

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Professionals

For managers, owners and people building their careers who invest in their own development.

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Featured · Case

A Business 360 graduate

Role · sector. One sentence on what the participant is now able to do.

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Community

Business owners and professionals meeting, debating and growing together.

Latest event

Business Debate Challenge

15 Aug 2026, Baghdad. 58 professionals argued real business cases in front of a panel of judges.

See the event
Insights

What we learn from the work, organised by the needs clients bring.

By need

Case

“We have an idea. Is it worth the investment?”

Sector · size · city. One sentence on what the client is now able to do.

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About

Who Business by Design is and how we work with you.

The way in

Your free initiation session

Tell us where your business stands. The first session is free.

Book your session
العربية

TeamsCompany programme

Business 360 for companies

برنامج الأعمال ٣٦٠

For managers and HR leads who want their team to run their part of the business from the same frameworks and the same language.

What you will be able to do

Three modules, one journey through running a company: how it is built, how to improve it, and how to deliver the change.

Days 1 to 3 · 25 hours

Business Management (BM)

إدارة الأعمال

You will be able to
  • Build a business model and read the strategy and policies that steer it
  • Read financial statements
  • Design KPIs and standard procedures
  • Map the operational model and company structure

Days 4 to 8 · 40 hours

Business Analysis (BA)

تحليل الأعمال

You will be able to
  • Diagnose where a business stands and where it needs to be
  • Gather and organise requirements
  • Model and redesign processes
  • Build a business case for a decision

Days 9 to 12 · 35 hours

Project Management (PM)

إدارة المشاريع

You will be able to
  • Plan and run a project end to end
  • Give each part a clear owner
  • Manage scope, change and risk
  • Follow it through to the value it was meant to create

One company, from the first day to the last

You learn on Sahl, an Iraqi company that imports and sells robot vacuum cleaners and repairs them in its own workshops. You build its business model, read its accounts, analyse its after-sales work and write its business case, so every tool connects to the one before it.

Company introduction
Business ManagementCompany introduction
Business Model Canvas
Business ManagementBusiness Model Canvas
Operational Model
Business ManagementOperational Model
Income statement
Business ManagementIncome statement
KPI tree
Business ManagementKPI tree
Strategy analysis, after the evidence
Business AnalysisStrategy analysis, after the evidence
Process analysis
Business AnalysisProcess analysis
Business case
Business AnalysisBusiness case

Sahl is a teaching case written for Business 360; the company and its figures are fictional.

Then your team takes its own company

From Business Analysis on, each team chooses one of twelve companies by industry, from food manufacturing in Baghdad to hotels in Najaf, and keeps it into Project Management. Each comes with its profile, accounts, staff, the owner's notes and the documents an analyst would ask for.

The case library: twelve companies Accounts of one library case, a hotel company in Najaf

How it runs

Agreed with your management
Scope and goals are set with the CEO or HR before it starts.
A workshop series
Run as a series of workshops that fits your calendar, not a three-month weekly course.
Reports you can use
Pre and post assessment reports and a performance review report, alongside the programme.
Led by
BBD consultants

The other edition

Business 360

The same programme as an open cohort for individual professionals, who learn alongside people from other companies.

See the open edition

From the participants

Shown with each participant's consent.

Participant

“A participant's words on what they can now do.”

Name · role · Cohort

Participant

“A participant's words on what they can now do.”

Name · role · Cohort

Participant

“A participant's words on what they can now do.”

Name · role · Cohort

Meet the alumni

Want Business 360 for your team?

In the initiation session we listen to where the business is, ask the questions that matter, and agree what to look at first.

At a glance

Modules
Management, Analysis, Projects
Scope
Agreed with your management
First step
A free initiation session