Business by Design العربية Contact us
Companies

For owners and managers who want the company to perform better by improving how it is managed.

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Featured · Case

“Everything still depends on me.”

Sector · size · city. One sentence on what the client is now able to do.

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Teams

For managers and HR leads who want their staff to build business and management skills together.

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Featured · Case

“Our people need skills the job now demands.”

Sector · size · city. One sentence on what the team is now able to do.

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Professionals

For managers, owners and people building their careers who invest in their own development.

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Featured · Case

A Business 360 graduate

Role · sector. One sentence on what the participant is now able to do.

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Community

Business owners and professionals meeting, debating and growing together.

Latest event

Business Debate Challenge

15 Aug 2026, Baghdad. 58 professionals argued real business cases in front of a panel of judges.

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Insights

What we learn from the work, organised by the needs clients bring.

By need

Case

“We have an idea. Is it worth the investment?”

Sector · size · city. One sentence on what the client is now able to do.

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About

Who Business by Design is and how we work with you.

The way in

Your free initiation session

Tell us where your business stands. The first session is free.

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العربية

ProfessionalsOpen programme

AI for Business 360

For Business 360 graduates who want AI working in how they plan, decide and run the work, built on a body of work they own.

What you will be able to do

Three modules over twelve weeks: build a knowledge base of your own work, analyse that work with frameworks, then build the tools your job needs. The subject is your business; AI is the instrument.

Weeks 1 to 4 · 12 hours

The Knowledge Base

You will be able to
  • Build a knowledge base of your own work that an AI answers from accurately
  • Feed it old files, scattered threads and the knowledge that exists only in your head
  • Keep it confidential, versioned and up to date
  • Audit it, find the gaps and keep it growing

Weeks 5 to 8 · 12 hours

Frameworks on your own work

You will be able to
  • Turn a framework you use into a skill the AI performs
  • Bring in the frameworks of your own field
  • Analyse your own data and catch the error in it
  • Present and defend a business analysis of your own company

Weeks 9 to 12 · 12 hours

Tools and products

You will be able to
  • Specify a tool from the need: inputs, logic and output
  • Build a working tool without a developer
  • Know where building stops and a developer is needed
  • Present and defend your tool at graduation

How it runs

Length
36 hours across twelve weeks
When
Every Wednesday, 5:00 to 8:00 PM
Checkpoints
End of Module 1, end of Module 2 and graduation, each presented and defended
Entry
Business 360 completed

The other edition

AI for Business 360 for companies

The same programme run for your own managers, agreed with your management and built on your company's work.

See the company edition

Ready to put AI to work on your business?

Tell us you are interested and we will contact you before the next cohort opens, with the date and how to register.

At a glance

Length
36 hours, twelve weeks
Modules
Knowledge base, Frameworks, Tools
Entry
Business 360 completed
You bring
A laptop and your own Claude subscription