Business by Design العربية Contact us
Companies

For owners and managers who want the company to perform better by improving how it is managed.

See the whole path

Featured · Case

“Everything still depends on me.”

Sector · size · city. One sentence on what the client is now able to do.

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Teams

For managers and HR leads who want their staff to build business and management skills together.

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Featured · Case

“Our people need skills the job now demands.”

Sector · size · city. One sentence on what the team is now able to do.

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Professionals

For managers, owners and people building their careers who invest in their own development.

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Featured · Case

A Business 360 graduate

Role · sector. One sentence on what the participant is now able to do.

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Community

Business owners and professionals meeting, debating and growing together.

Latest event

Business Debate Challenge

15 Aug 2026, Baghdad. 58 professionals argued real business cases in front of a panel of judges.

See the event
Insights

What we learn from the work, organised by the needs clients bring.

By need

Case

“We have an idea. Is it worth the investment?”

Sector · size · city. One sentence on what the client is now able to do.

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About

Who Business by Design is and how we work with you.

The way in

Your free initiation session

Tell us where your business stands. The first session is free.

Book your session
العربية

TeamsCompany programme

Customised Training

For companies whose people need a skill the job now demands, in a programme designed around the team's own work.

What you will be able to do

Each programme is built on the skill your company needs most. For example:

Sales and CRM

You will be able to
  • Set sales targets and a plan to reach them
  • Follow a clear sales process from first contact to closing
  • Keep every lead and deal in one CRM

HR

You will be able to
  • Write clear job descriptions
  • Hire through a repeatable process
  • Evaluate performance on clear criteria

Strategy design

You will be able to
  • Read the market and the competition
  • Set goals and indicators for each part of the business
  • Turn the strategy into an action plan

Personal branding

You will be able to
  • Build and present a clear professional identity
  • Be seen the way you want by the people who matter to your goals

How it runs

Agreed with your management
Scope and goals are set with the CEO or HR before it starts.
A workshop series
Run as a series of workshops that fits your calendar, not a three-month weekly course.
Reports you can use
Pre and post assessment reports and a performance review report, alongside the programme.
Your field, your projects
Cases from your own sector, and your team works on your company's real projects.

Which skill does your team need most?

In the initiation session we listen to where the business is, ask the questions that matter, and agree what to look at first.

At a glance

Topics
Sales, HR, strategy design, CRM, personal branding
Scope
Agreed with your management
First step
A free initiation session