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Companies

For owners and managers who want the company to perform better by improving how it is managed.

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Featured · Case

“Everything still depends on me.”

Sector · size · city. One sentence on what the client is now able to do.

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Teams

For managers and HR leads who want their staff to build business and management skills together.

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Featured · Case

“Our people need skills the job now demands.”

Sector · size · city. One sentence on what the team is now able to do.

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Professionals

For managers, owners and people building their careers who invest in their own development.

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Featured · Case

A Business 360 graduate

Role · sector. One sentence on what the participant is now able to do.

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Community

Business owners and professionals meeting, debating and growing together.

Latest event

Business Debate Challenge

15 Aug 2026, Baghdad. 58 professionals argued real business cases in front of a panel of judges.

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Insights

What we learn from the work, organised by the needs clients bring.

By need

Case

“We have an idea. Is it worth the investment?”

Sector · size · city. One sentence on what the client is now able to do.

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About

Who Business by Design is and how we work with you.

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تحدي مناظرة الأعمال

Business Debate Challenge

Teams argue an assigned side of a real Iraqi business case. Judges score every speaker, and the best ten meet in the final.

Practice, not a lecture

One evening of building a business case by hand, under time, in front of people who will tell you how strong it was.

Positions are assigned

Each team is told which side to argue. Arguing a side is a skill, not a belief, so nobody has to defend their own opinion.

Each speaker is scored

Judges score every speaker and every team. A strong person on a weaker team still reaches the final.

Mixed teams

Business 360 alumni play alongside people meeting BBD for the first time, owners and managers from different sectors.

How the night runs

  1. Welcome and a fast icebreaker

    Short rotating pairs, so you know faces before the teams are named.

  2. Teams and rules

    Teams are announced, the judges introduced, and each team learns the side it argues.

  3. The case and your preparation

    Each team builds its business case from the company's numbers and limits.

  4. Round one, every debate at once

    Six debates in parallel, one judge each. Ten turns, five duels, five roles.

  5. The final

    The best ten speakers form two new teams and argue a fresh case in front of the whole room.

  6. Winners, then open networking

    Results, a group photo, and time with the people you argued with and against.

Ten turns, five duels, one case each: the slide shown on the night

The slide teams see before Round one.

From arrival to the winning team

From arrival to the winning team, as the first challenge ran.

How you are judged

Every speaker is scored from 1 to 10, and so is every team. Judges are business owners and experts from outside BBD, and they follow four rules.

  1. There is no right side

    The score is for the strength of the argument: clear, organised, logical and answering the other side.

  2. Questioning evidence is an argument

    Asking who was asked, how many and when counts in your favour. Every piece of evidence has limits.

  3. The size of the ask, not the promise

    What counts is the return against what is asked for. The bigger number is not the stronger case.

  4. Face the other side's best point

    A team that admits the limits of its proposal and answers them is making a business case, not an advertisement.

The judges' guide: the scoring scale and the four rules

From the judges' guide, in Arabic.

Cases written for the night

Each case is an Iraqi company facing one decision, with its numbers, its limits and what its management expects.

  • A shared brief both teams read, and a private brief for each side.
  • Real-looking figures that reconcile, so the arithmetic is part of the argument.
  • A fresh case for the final, unseen by either team.
A debate case: the company's current position in numbers

Marketing or sales? A case from the first challenge.

Take a side at the next debate

Leave your name and we will tell you the date, the cases' sectors and how to register. Business 360 alumni can bring a guest.